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Scenario 10.2 Use the Following to Answer the Questions

question 110

Multiple Choice

Scenario 10.2
Use the following to answer the questions.
Regardless of their age,income,or gender,an increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google;accompanying Google are social media sites such as Facebook,Twitter,and Pinterest.Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.Facebook,originally used as a social networking application,is now picked up by retailers,brands,celebrities,churches,political campaigns,and non-profit agencies who are designing Fan Pages.Twitter is a more real-time site and,as is Pinterest,a more personally-affiliated medium.
-Refer to Scenario 10.2.Politicians could use _____,the ultimate type of social media for reaching those potential voters who want to stay connected to the latest information.

Definitions:

Multibranding

A marketing strategy in which a company sells multiple brands in the same product category, targeting different market segments.

Brand Licensing

The process by which a company allows another organization to use its brand name, logo, or product characters in exchange for a fee or royalties.

Multiproduct Branding

A branding strategy where a single brand name is used for multiple related products, enhancing brand recognition and simplifying marketing efforts.

Oocyte

The female gamete, referred to as an egg or ovum.