Scenario 10.1 Use the Following to Answer the Questions

question 65

Multiple Choice

Scenario 10.1
Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1.The Disney website is missing ____,because the website does not offer the opportunity for customers to directly communicate with Disney employees.Customers cannot express their needs and wants directly to the company.

• A)addressability.
• B)interactivity.
• C)accessibility.
• D)connectivity.
• E)control.

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Definitions:

Norepinephrine

A neurotransmitter involved in arousal, alertness, and regulation of blood pressure.

Abnormal Activity

Actions or behaviors that deviate significantly from what is considered normal or typical, often indicating underlying mental or physical issues.

Body Sensations

The physical feelings or perceptions resulting from the condition or state of the body.

Panic Disorder

A type of anxiety disorder characterized by sudden and repeated attacks of intense fear and discomfort.