As Digital Communication Technologies Have Advanced,it Possible for Marketers to

question 111

Multiple Choice

As digital communication technologies have advanced,it possible for marketers to

• A)have more control over their product's positioning.
• B)have more control over the processing of information.
• C)have more control over people's perceptions of their business.
• D)be more selective on news releases regarding their company.
• E)reach markets that were previously inaccessible.

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Definitions:

Pricing

The process of determining the monetary value at which goods and services will be sold.

Psychographic Measures

Tools or methods used to assess and analyze the psychological attributes of individuals, such as interests, values, and lifestyles.

Demographic Data

Information related to the characteristics of a population, such as age, gender, income, and education, used for statistical analysis.

Lifestyles

The collective habits, attitudes, tastes, moral standards, economic level, and social relations that characterize an individual or community.