An Individual Moves into the Adoption Stage of the Adoption

question 68

Multiple Choice

An individual moves into the adoption stage of the adoption process at the point when he or she

• A)is self-motivated to get information about the product.
• B)begins using that specific product.
• C)seriously considers whether the product will satisfy his or her needs.
• D)experiences the product for the first time.
• E)becomes aware that the product exists.

---

Definitions:

Final Selling Price

The last price at which a product or service is sold, after any discounts or adjustments are applied.

Retail Positioning Matrix

A strategic tool used by businesses to visualize and determine their competitive position in the market based on price and value offered.

Product Reliability

This refers to the likelihood of a product performing its intended function without failure over a specified period of time under normal conditions.

Retailing Mix

The combined tactics a retailer uses to stimulate interest and encourage purchases, including product assortment, price, promotion, and place.