Although It Has a Strong Customer Base, Sato Japanese Restaurant

question 47

Multiple Choice

Although it has a strong customer base, Sato Japanese Restaurant rarely attracts customers by methods other than word-of-mouth communication. The manager believes this can be explained by the restaurant's location in a rough area in the city and its run-down appearance. In other words, potential customers are most concerned about

• A)reliability.
• B)assurance.
• C)responsiveness.
• D)tangibles.
• E)empathy.

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Definitions:

Instantaneous Risk-free Rate

The theoretical return of an investment with no risk of financial loss, assumed to exist at a single point in time.

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values.

Call Option's Value

The value of a call option is determined by the difference between the stock price and the strike price, adjusted for time until expiration and volatility.

Stock's Price

The current price at which a share of stock can be bought or sold in the market.