Which of the Following Statements Does Not Apply to Convenience

question 350

Multiple Choice

Which of the following statements does not apply to convenience goods?

• A) Consumers are brand loyal to convenience products and are not likely to substitute other brands.
• B) Convenience products require minimal shopping effort.
• C) Marketing of convenience products requires intensive exposure of these goods in as many stores as possible.
• D) Consumers tend to feel that the most desirable retail facility for convenience products is the closest one.
• E) Colas, gasoline, and bread are good examples of convenience goods.

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Definitions:

Income-sharing Ratio

The proportion at which profits or losses are divided among participants in a joint venture or partnership agreement.

Capital Balances

The amounts reflected in a company's accounts representing the capital invested by its owners.

Goodwill

The value attributed to a company's brand name, customer base, good customer relations, good employee relations, and any patents or proprietary technology during acquisitions.