Scenario 12.1 Use the Following to Answer the Questions

question 85

Multiple Choice

Scenario 12.1
Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later,a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat,and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product,Cheetos reduced the remaining fat to 0 grams,took out the preservatives,and improved the taste.
-Refer to Scenario 12.1.Suppose that Cheetos stops production of Cheetos Fat-free Crunchies and sells all of its remaining inventory to a warehouse club.This would be an example of a(n)

• A)strategy for the maturity phase.
• B)phase out product deletion strategy.
• C)immediate-drop decision.
• D)pullout product deletion policy.
• E)return to test marketing.

---

Definitions:

Naturalistic Observation

A research method in which subjects are observed in their natural environment without any manipulation by the observer.

American Psychiatric Association

A professional organization of psychiatrists dedicated to the diagnosis, treatment, prevention, and research of mental illnesses.

DSM-5

The fifth edition of the Diagnostic and Statistical Manual of Mental Disorders, a publication by the American Psychiatric Association that classifies and provides criteria for the diagnosis of mental disorders.

Observer Bias

The tendency for observers to see what they expect to see, or to interpret data in a way that reflects their own preconceptions.