Select the True Statement Concerning Test Marketing

question 141

Multiple Choice

Select the true statement concerning test marketing.

• A) Test marketing is simply an extension of the screening and developing stages.
• B) Test marketing should be conducted after all the marketing mix variables have been finalized.
• C) Test marketing is a limited introduction of the product in areas chosen to represent the intended market.
• D) If the product is successful in the test market, then it is ensured of success upon total introduction.
• E) Large corporations usually launch test marketing efforts in one small area at a time.

---

Definitions:

Segmentation Variables

Criteria used to divide a market into smaller segments, based on characteristics such as demographics, psychographics, geography, or behavior.

Market-product Grid

A matrix used to analyze and display the relationship between different markets and products, identifying opportunities.

Marketing Actions

Marketing actions entail strategies and tactics implemented by businesses to promote their products or services, aiming to enhance brand awareness and stimulate demand.

Product Groupings

The organization of products into categories or families based on similarities in function, customer segment, or other characteristics, facilitating easier management and marketing.