Marvel Comics Allowed Various Organizations to Use Its Spiderman and Incredible

question 351

Multiple Choice

Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is

• A) brand licensing.
• B) character exploiting.
• C) co-branding.
• D) family branding.
• E) trademark leasing.

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Definitions:

Followers

Individuals who support and are guided by a leader or subscribe to particular doctrines or practices.

Leaders

Persons who guide, direct, influence, or inspire others towards a common goal, often possessing qualities such as vision, communication skills, and decisiveness.

Primary Functions

The main or core activities and responsibilities associated with a particular role, job, or system.

Leadership

The act of guiding or influencing people to achieve common goals.