PepsiCo Has a New Flavor of Soft Drink That It

question 45

Multiple Choice

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test market characteristics would be least useful to PepsiCo when testing the new soft drink?

• A) There are research and audit services available.
• B) Retailers would be cooperative.
• C) Testing efforts would not be easily jammed by competitors.
• D) Tourism is a major industry in the area.
• E) The city has stable year-round sales of soft drinks.

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Definitions:

Slow-Wave Sleep

A deep sleep stage characterized by low frequency, high amplitude brain waves, essential for restorative sleep and memory consolidation.

Creative Insights

Refers to the ability to gain an understanding or develop an idea through innovative and novel thinking.

Night Terrors

A sleep disorder causing feelings of terror or dread, typically occurring in the non-REM sleep phases, often accompanied by screaming or flailing and with little to no recollection of the dream content upon waking.

Nightmares

Distressing dreams that wake the sleeper, often involving feelings of fear, anxiety, or sorrow.