Scenario 11.1 Use the Following to Answer the Questions

question 49

Multiple Choice

Scenario 11.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 11.1.Tasha is shopping for personal care items at her local Target.She walks by one aisle and sees a floor-standing display for the new Venus Embrace.She hadn't thought about buying a new razor,but the display has caught her attention.Which stage of the product adoption process is Tasha most likely in at the present time?

• A)awareness
• B)attention
• C)evaluation
• D)trial
• E)adoption

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Definitions:

Sale Of Products

The revenue generated from the selling of goods produced by a company.

Accounting Equation

A fundamental principle in accounting that states assets equal liabilities plus equity, forming the foundation of double-entry bookkeeping.

Stockholder Investments

Funds or assets that shareholders provide to a corporation in exchange for ownership interest.

Equity

Equity represents the ownership value held in an asset or a business by its shareholders or owners, calculated as the difference between the value of the assets and the value of the liabilities.