A Brand Manager in a Multiproduct Firm Would Be Responsible

question 88

Multiple Choice

A brand manager in a multiproduct firm would be responsible for

• A) performance of a specific brand.
• B) all brands within a product line.
• C) branding the products of the firm.
• D) all products in the brand-line group.
• E) all brands made by the firm.

---

Definitions:

Marvel Comics

An American comic book and media company known for its iconic superheroes such as Spider-Man, Iron Man, and the X-Men.

Positioning

Refers to the strategic placement and promotion of a product, brand, or entity within a market or narrative context to achieve desired perceptions or outcomes.

Corporate Conglomeration

The process or result of a single corporation owning numerous companies across various industries, often to diversify business operations and reduce risk.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the effectiveness of marketing programs.