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List and Explain the Six Distinguishing Characteristics of Service Products

question 19

Essay

List and explain the six distinguishing characteristics of service products. Then discuss some of the marketing issues and problems associated with each characteristic.


Definitions:

Office Building

A structure designed for administrative or office-based activities, housing employees and equipment necessary for management functions.

Sales Taxes

Taxes imposed by government authorities on the sale of goods and services, collected by the seller from the consumer at the point of sale.

Factory Equipment

Durable assets used in the manufacturing process to produce goods, includes machinery and tools.

Costs To Survey

Expenses associated with conducting a survey, including fieldwork, data collection, analysis, and reporting.

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