Marketers of Services Must Deal with the Challenges of Balancing

question 178

Multiple Choice

Marketers of services must deal with the challenges of balancing supply and demand and planning for peak and off-peak times.What characteristic of services creates these challenges?

• A)Inseparability
• B)Customer contact
• C)Perishability
• D)Heterogeneity
• E)Intangibility

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Definitions:

Emotion-based Coping Strategy

Approaches to managing stress that involve reducing the emotional distress caused by a situation, rather than directly addressing the problem.

Positive Reappraisal Strategy

A cognitive coping mechanism involving reinterpretation of a situation in order to see it in a more positive light or to extract positive meaning from it.

Primary Appraisal

Describes the initial evaluation process where a person decides whether a stimulus is a threat, beneficial, or irrelevant to their well-being.

Distress

Extreme anxiety, sorrow, or pain, whether emotional or physical, that affects an individual's level of functioning or well-being.