What Should Marketers Do to Promote the Consistency and Reliability

question 22

Multiple Choice

What should marketers do to promote the consistency and reliability of their services most effectively?

• A) Limit the number of employees in their organization
• B) Train employees and develop standard procedures for dealing with customers
• C) Encourage employees to be creative in solving customer issues and complaints
• D) Perform as much of the service as possible before the customer arrives
• E) Require employees to be shining, happy people all day long