The Heterogeneity Characteristic of Services Provides Marketers with Tremendous Opportunity

question 191

Multiple Choice

The heterogeneity characteristic of services provides marketers with tremendous opportunity to

• A) customize their services to meet unique individual needs.
• B) hold down the cost of providing services to customers.
• C) create standardized packages that will appeal to many customers.
• D) offer the same service as all of their competitors.
• E) develop relationship marketing with their customers.

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Definitions:

Government Price Ceiling

A legally imposed maximum price on goods or services to prevent prices from rising too high, often leading to shortages.

Market

A place or mechanism where buyers and sellers come together to trade goods, services, or financial instruments.

Inefficiency

A lack of productivity or effectiveness in the use of resources, often leading to waste.

Alternative Work Sites

Refers to workplace options outside the traditional office setting, such as remote work, telecommuting, or flexible working locations.