Because Services Are Intangible by Nature, Marketers Should Downplay the Tangibles

question 72

True/False

Because services are intangible by nature, marketers should downplay the tangibles associated with a particular service (such as facilities or employees).

Distinguish between rods and cones and their roles in vision.

Identify the effects of light and color on visual perception.

Describe the process and significance of dark adaptation.

Understand the concept of receptive fields and their role in visual processing.

---

Definitions:

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his concepts of the collective unconscious, archetypes, and individuation.

John Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Gender Bias

The tendency to favor one gender over another, leading to unequal treatment or perceptions.