Compared to Creating and Developing a Brand from Scratch, a Firm

question 91

Multiple Choice

Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is

• A) more challenging strategically.
• B) less time consuming.
• C) less risky.
• D) less expensive.
• E) less expensive and less risky.

Recognize and utilize various elements of business letters and their formatting in Word.

Apply knowledge of Word’s AutoFormat options to streamline document formatting.

Understand the intersection and manipulation of rows and columns in a table.

Describe the design and importance of a letterhead in business communication.

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Definitions:

Nonverbal Cues

are the ways in which people communicate without the use of spoken words, including facial expressions, body language, gestures, and other forms of physical behavior.

Portrayed Himself

Describes how an individual represented or depicted themselves to others, often through behavior or presentation.

Memory Joggers

Tools or techniques used to aid and improve one's ability to remember information.

S-O-L-E-R

An acronym for a communication model emphasizing five key behaviors: Squarely face the person, Open posture, Lean towards the sender, Eye contact maintained, Relax while listening.