Scenario 14.1 Use the Following to Answer the Questions

question 20

Multiple Choice

Scenario 14.1
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 14.1.If Hanes,a manufacturer of t-shirts,were to begin producing a t-shirt with the trade character Pillsbury Doughboy on the front,this would be an example of

• A)a brand-extension.
• B)co-branding.
• C)brand licensing.
• D)individual branding.
• E)fanciful branding.

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Definitions:

Ankle Bones

The bones that form the joint connecting the foot to the leg, including the tibia, fibula, and talus.

Nasal Cavity

The large air-filled space above and behind the nose in the middle of the face, involved in breathing and smelling.

Wrist

The joint connecting the hand to the forearm, allowing for a wide range of motion and flexibility.

Marble-Sized

Describes an object or mass that is about the same size as a marble, indicating a small, round shape approximately 1/2 inch to 1 inch in diameter.