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Scenario 14.2
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 14.2.If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars,this would be an example of
In-groups
Social groups to which an individual feels they belong and with which they identify, fostering a sense of loyalty and us-versus-them dynamics with out-groups.
Out-groups
Groups to which an individual does not belong or identify with, often regarded by members of the in-group as their opponents or as socially inferior.
Bureaucratic Dehumanization
The process by which bureaucratic systems and procedures treat individuals as impersonal numbers, often leading to a loss of personal identity or neglect of individual needs.
Bureaucratic Ritualism
The phenomenon whereby bureaucratic processes become more important than the outcomes they were intended to achieve, often leading to inefficiency.
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