Scenario 14.2 Use the Following to Answer the Questions

question 113

Multiple Choice

Scenario 14.2
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 14.2.Silk Soymilk's strategy of packaging its single-serve boxes of chocolate milk to look like its half-gallon cartons is known as ___

• A)a brand extension.
• B)individual packaging.
• C)manufacturer branding.
• D)family packaging.
• E)multiple packaging.

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Definitions:

Capillary Blood

A second explanation: A small sample of blood collected from a capillary, often used for quick diagnostic tests and screenings.

Screening Test

An initial examination or testing designed to identify individuals who may have specific health problems or diseases, often before symptoms develop.

Infant's Heel

A common site for blood sampling in newborns due to the heel's accessibility and the concentration of blood vessels.

Sickle Cell Anemia

A blood disorder in which the red blood cells are shaped like sickles.