Examlex
What is brand equity, and what are the major elements that underlie brand equity?
Firm Size
Generally refers to the scale of a business entity in terms of its assets, revenues, or number of employees, which can affect its operations and financial performances.
Book-to-market Ratio
A valuation metric comparing a company's book value to its market value.
Market Index
A statistical measure that shows changes in a financial market by tracking the performance of a set of selected stocks.
Explanatory Factors
Variables that are thought to explain changes or variations in a particular variable of interest, often used in statistical models to understand outcomes.
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