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What Is Brand Equity, and What Are the Major Elements

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What is brand equity, and what are the major elements that underlie brand equity?


Definitions:

Disruptive Technology

An innovation that significantly alters the way consumers, industries, or businesses operate, often displacing established technologies.

Sales Volume

The quantity of products or services sold by a company within a specific period, often used to measure business performance.

Decline Stage

The stage of the product life cycle characterized by decreases in sales and profits.

Appearance

The way that something looks or seems to the eyes or mind, affecting perceptions and judgments.

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