To Use Co-Branding Effectively, Which One of the Following Is

question 370

Multiple Choice

To use co-branding effectively, which one of the following is probably least important?

• A) The brands involved should represent a complementary fit in a customer's mind.
• B) The brands that are teamed together should not lose their individual identities.
• C) The brands involved should be owned by two or more organizations.
• D) To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
• E) The co-branded product should be able to benefit from the distribution system of both brands involved.

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Definitions:

Standards

Standards refer to established levels of quality or achievement that are used as a benchmark to measure, compare, or judge the performance or quality of products, services, or activities.

Goals

Targets or outcomes that an individual or organization aims to achieve over a certain period.

Shame

A painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behavior.

Basic Cry

A simple, reflexive cry signifying discomfort or hunger in infants, typically indicative of a physiological need.