Scenario 14.1 Use the Following to Answer the Questions

question 175

Multiple Choice

Scenario 14.1
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 14.1.The Pillsbury branding policy is most likely

• A)individual branding.
• B)family branding.
• C)brand extensions.
• D)co-branding.
• E)brand licensing.

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Definitions:

Embroidered

Decorated with needlework, often with colorful threads, to create designs or patterns on fabric.

Aprons

Protective garments worn to keep clothes clean during cooking or other activities.

Annual Salary

The total amount of money earned by an employee in a year, not including bonuses or other extra payments.

Direct Deposit

Payroll or other types of checks that are directly and electronically deposited into a bank account.