Scenario 16.1 Use the Following to Answer the Questions

question 15

Multiple Choice

Scenario 16.1
Use the following to answer the questions.
Landry Restaurants,Inc.owns a number of different franchised restaurants,including the Rain Forest Cafe and their recent addition,the T-Rex Cafe.Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience.At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish.Periodically,the rain forest explodes with the sound of waterfalls and birds.Giant stuffed monkeys,parrots,and other jungle creatures are planted within the landscape.The Rain Forest Cafe also contains a gift shop,where customers can purchase t-shirts,hats,and other items emblazoned with the Rain Forest logo.The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience.The T-Rex Cafe offers guests a hands-on prehistoric experience,including educational,interactive computer screens.Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire.The T-Rex Cafe also has a gift shop,where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur,through "Build-a-Dino" by the "Build-a-Bear" franchise.
-Refer to Scenario 16.1.The unique dining experiences offered by the Rain Forest Cafe and T-Rex Cafe represent the strategic issue of ____ addressed by the restaurants.

• A)retail location
• B)product mix
• C)retail positioning
• D)the wheel of retailing
• E)customer segmentation

Grasp the concept of heritability in relation to individual differences.

Recognize the importance of distinguishing between correlation and causation in psychological research.

Understand the historical context and purpose of intelligence testing.

Identify how intelligence is measured and compared across individuals.

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Definitions:

Elite Democracy

A political theory suggesting that societies are best governed by a small group of educated or economically well-off individuals.

Grassroots Activism

A movement driven by the politics of a community, created and populated by the general populace or social bottom, rather than by political leadership.

Press Relations Specialists

Individuals or professionals who manage and improve the communication and relationship between organizations and the media.

Presidential Election Campaigns

The organized effort to influence the decision-making process within a specific group for the election of a particular candidate to the presidency.