Scenario 14.1 Use the Following to Answer the Questions

question 20

Multiple Choice

Scenario 14.1
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 14.1.If Hanes,a manufacturer of t-shirts,were to begin producing a t-shirt with the trade character Pillsbury Doughboy on the front,this would be an example of

• A)a brand-extension.
• B)co-branding.
• C)brand licensing.
• D)individual branding.
• E)fanciful branding.

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Definitions:

Deaf

The condition of lacking the sense of hearing to a degree that impairs the ability to process linguistic information through the ear, with or without a hearing aid.

Wernicke's Area

A region of the brain that is important for language development. It is located on the left temporal lobe and is responsible for the comprehension of speech.

Cerebral Cortex

The outer layer of neural tissue of the cerebrum in the brain, playing a key role in memory, attention, perceptual awareness, thought, language, and consciousness.

Understanding

The ability to comprehend, grasp the meaning of, or apprehend an idea, situation, or concept.