Scenario 15.1 Use the Following to Answer the Questions

question 5

Multiple Choice

Scenario 15.1
Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 15.1.The Liz & Co brand is sold only at J.C.Penney's.This is an example of ____ distribution.

• A)selective
• B)routine
• C)horizontal
• D)intensive
• E)exclusive

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Definitions:

Coworkers

Individuals who work together in the same organization or on the same team but do not necessarily have the same rank or position.

Creative Problem Solving

An approach to finding innovative solutions to problems through imaginative and often unconventional methods.

Fatigued

The state of being extremely tired, exhausted, or lacking energy, often as a result of physical or mental activity.

Filtering Mechanisms

The processes used to sift through information to retain only what is necessary or relevant, often to avoid overload or to focus on specific criteria.