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Scenario 15.2 Use the Following to Answer the Questions

question 135

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Scenario 15.2
Use the following to answer the questions.
Star Supplies,Inc.manufactures commercial-grade floor cleaners,such as vacuums and floor polishers.The firm has recently begun manufacturing other janitorial-related product lines,such as paper products and chemical cleaners.Star Supplies distributes its products in two ways.It sells its vacuum,floor polisher,and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region.Also,Star has a list of large businesses that it distributes to directly,on an as-needed basis.These businesses keep very little inventory and purchase janitorial supplies in small quantities.Recently,Star has decided to add new two new service product lines-paper shredding and a uniform rental service.Clint Rodriguez,the marketing manager,is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses.Star has the choice of marketing the paper shredding service to their large business clients,by picking up the paper as they drop off the other janitorial supplies,or they can buy a small paper shredding business and market to both large and small business customers.With regard to the uniform rental service,Star can either pick up and deliver the uniforms to the small businesses themselves,or contract that out to a third party.
-Refer to Scenario 15.2.When Clint suggested that Star consider purchasing a paper shredding business and then offer the service to its large and small business customers,he was suggesting a method called ____,where Star would be the ____.

Definitions:

Empirical Evidence

Information acquired by observation or experimentation that is used to confirm or refute a hypothesis or theory.

Evaluating Facts

The process of assessing the accuracy and relevance of information to determine truth.

Objective

Based on facts rather than feelings or opinions; not influenced by personal feelings or interpretations.

Syllogistic Steps

Logical sequences involved in the process of syllogism, a form of reasoning where a conclusion is drawn from two given or presumed propositions (premises) that share a common term.