Through the Years,drugstores Have Added More Unrelated Products to Their

question 1

Multiple Choice

Through the years,drugstores have added more unrelated products to their product mix,such as lawn care supplies,food items,housewares,and small appliances.This illustrates which of the following retail strategy issues?

• A)Atmospheric application
• B)Product line combination
• C)Scrambled merchandising
• D)Value-pricing
• E)Brand extension

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Definitions:

New-Product Strategy Development

The stage of the new-product development process that defines the role for a new product in terms of the firm’s overall objectives.

Idea Generation

The creative process of generating, developing, and curating new ideas, which can serve as solutions to problems or lead to the development of new products, processes, or services.

Service

A service is an intangible economic activity offered by one party to another, often involving human or mechanical efforts to meet the needs or wants of the service buyer.

Good

A tangible product or item that consumers purchase to meet their needs or desires.