Sophia Is the New Marketing Manager for a New Line

question 29

Multiple Choice

Sophia is the new marketing manager for a new line of laptop, MP3, and smart phone accessories made by the company, Skull Candy. These accessories are trendy, colorful, and more expensive than others on the market . After considering the target market for the products, Sophia has decided not to use marketing-related activities conducted on the telephone, called _____, and instead use _____, a type of nonstore retailing.

• A)e-marketing; specialty marketing
• B)direct-response marketing; vending
• C)telemarketing; vending
• D)direct-selling; online retailing
• E)telemarketing; specialty marketing

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Definitions:

Product Costs

Costs that are directly associated with the manufacturing of goods, including raw materials, labor, and overhead expenses.

Single Plantwide Rate

A method in cost accounting where overhead costs are allocated to products based on a single, company-wide rate, ignoring departmental differences.

Overhead Costs

Expenses that are not directly attributable to a specific product line or service but are necessary for the business to operate.

Support Department Cost Allocations

The process of distributing indirect costs from support departments to the producing departments based on their usage of services.