Which of the Following Is Not an Advantage of Franchising

question 21

Multiple Choice

Which of the following is not an advantage of franchising for the franchisee?

• A)The franchisee can capitalize on the business experience of others.
• B)When problems arise, the franchisee can obtain guidance and advice from the franchiser.
• C)Franchised outlets are usually more successful than independently owned businesses with respect to long-term survival.
• D)The franchisee can participate in national promotional campaigns sponsored by the franchiser.
• E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

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Definitions:

Promotional Messages

Communications designed to inform, persuade, and encourage a target audience to take an action.

Conventional Marketing

Traditional marketing strategies that utilize mediums like print, television, and radio advertisements.

AIDA Model

The AIDA model is a marketing framework that describes the stages of consumer engagement: Attention, Interest, Desire, and Action.

Marketing Messages

Communications used by marketers to convey the value and benefits of their products or services to their target audience.