When Products Are Presented to Television Viewers, Who Can Purchase

question 45

Multiple Choice

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.

• A) telemarketing
• B) television marketing
• C) direct-response marketing
• D) e-marketing
• E) television home shopping

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Definitions:

Save Button

A graphical user interface element that initiates the saving of data to a file or database.

Backstage View

A feature in some software applications that provides access to file management tasks, settings, and information.

SHIFT+TAB

A keyboard shortcut commonly used to navigate backward through fields, options, or elements in a graphical user interface.

Indent

The space that appears in a document where text is moved further from the margin to visually set paragraphs or sections apart.