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When a Marketer Makes an Effort in Promotion to Point

question 30

Multiple Choice

When a marketer makes an effort in promotion to point out the strengths and benefits of a specific brand, it is an attempt to build ____ demand.


Definitions:

Content Services

Online services that provide users with digital content, such as news, music, video, and more, either for free or on a subscription basis.

Outsourcing

Obtaining a good or service from an external supplier, often in international markets.

Make-Or-Buy Decision

The strategic choice between producing a good or service internally or purchasing it from an external supplier.

Operational Risk

A measure of a firm’s inability to document the work remote employees do, describe the different situations they might face, and direct their responses in each scenario.

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