The First Stage in the Development of Any Advertising Campaign

question 57

Multiple Choice

The first stage in the development of any advertising campaign is

• A) creating the message.
• B) setting the budget.
• C) identifying the advertising target audience.
• D) defining the advertising objectives.
• E) creating the advertising platform.

---

Definitions:

Strengths and Weaknesses

The positive attributes and areas for improvement that are inherent to an individual, organization, or object.

Legally Binding Judgment

A final decision made by a court that legally requires adherence by the parties involved.

Referee

A neutral third party appointed to make a decision in a dispute.

Disputing Parties

Individuals, groups, or entities that are in conflict over a particular issue or set of issues, often leading to legal action or arbitration.