Scenario 16.2 Use the Following to Answer the Questions

question 133

Multiple Choice

Scenario 16.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 16.2.By locating in the Sears' stores,Lands' End can do all of the following,except

• A)facilitate comparison shopping.
• B)facilitate wholesale exchanges.
• C)create place utility.
• D)create time utility.
• E)facilitate consumer exchanges.

---

Definitions:

Counteroffer

A response to an offer in negotiations, where the original offer is rejected and a new offer is presented.

Accept The Offer

The act of agreeing to the terms proposed in an offer, thus forming a contractual agreement.

Reject The Offer

The act of declining a proposal or invitation, typically in negotiations, employment, or contractual agreements.

Standard Deviation

A measure of the dispersion or variation in a set of numerical data, indicating how spread out the values are from the mean.