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In Order to Justify Direct-Response Marketing, a Product Really Needs

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In order to justify direct-response marketing, a product really needs to be priced above


Definitions:

Binding Contract

An agreement between two or more parties that is legally enforceable in court.

Specific Performance

A legal remedy requiring a party to execute a contract according to the precise terms agreed upon, rather than paying damages for failing to do so.

Unique Goods

Items that are rare, one of a kind, or have distinctive qualities making them of special interest.

Remedy At Law

Legal means to enforce a right or redress a harm, typically involving monetary compensation rather than equitable relief.

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