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Compared to Advertising, What Are the Major Advantages and Limitations

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Essay

Compared to advertising, what are the major advantages and limitations of personal selling?


Definitions:

Flexibility

The quality of being adaptable or open to change, especially in the context of the workplace or personal plans.

Perks

Extra benefits or privileges granted to employees in addition to their regular salary or wages, such as free meals, health insurance, or company cars.

Glass Ceiling

An invisible barrier that prevents minorities and women from rising to upper levels of management and leadership despite their qualifications.

Artificial Barriers

Obstacles that are not based on actual physical limitations but are constructed through societal or organizational practices, hindering equity or progress.

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