Communication That Builds and Maintains Favorable Relationships by Informing and Persuading

question 34

Multiple Choice

Communication that builds and maintains favorable relationships by informing and persuading one or more audiences to view an organization more positively and to accept its product is the role of

• A) the vice president of sales.
• B) manipulation.
• C) promotion.
• D) information.
• E) sales promotion.

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Definitions:

Soft Individualism

Soft individualism is a cultural value that emphasizes personal independence and self-expression but also values community and cooperation.

Egocentrism

A cognitive bias where an individual is unable to understand or assume any perspective other than their own.

Peer Group

A social group whose members have interests, social position, and age in common.

Generation

A group of individuals, most often classified by their birth years, who experience similar cultural, social, and economic conditions at roughly the same stage in life.