Companies Tend to View Promotion from Many Vantage Points

question 189

Multiple Choice

Companies tend to view promotion from many vantage points. Which of the following alternatives is most accurate?

• A) Promotion costs cause product costs to be higher.
• B) Promotion activities make up the bulk of marketing.
• C) The role of promotion is to stimulate product demand.
• D) Promotion should be directed toward numerous audiences.
• E) Most promotional efforts are performed through advertising.

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Definitions:

Cooperation

The action or process of working together to the same end, often referring to individuals or groups collectively achieving a goal.

Work Performance

The assessment of how effectively an individual accomplishes their job duties and tasks.

Corrective Action

Measures taken to identify, eliminate, and prevent the recurrence of a problem within a process or system.

Management Function

The roles and activities that managers perform to plan, organize, lead, and control to achieve organizational objectives.