____ Links the Purchase of an Organization's Products to Support

question 220

Multiple Choice

____ links the purchase of an organization's products to support of philanthropic organizations favored by the target market.

• A) Promotion
• B) Cause-related marketing
• C) Charity-related promotion
• D) Selective demand promotion
• E) Charitable nonprofit marketing

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Definitions:

Program Innovation

The introduction of new or significantly improved programs, services, or practices within an organization to enhance its performance or outcomes.

Program Management

The coordinated management of multiple projects designed to improve an organization’s performance, often with related goals or themes.

Volunteer Emotions

The emotional experiences and responses individuals encounter when engaging in volunteer activities.

Board of Directors

A group of individuals elected to represent shareholders and oversee the major decisions and policies of an organization.