Paid Personal Communication That Seeks to Inform Customers and Persuade

question 134

Multiple Choice

Paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation is

• A) personal promotion.
• B) advertising.
• C) personal selling.
• D) public relations.
• E) individual promotion.

---

Definitions:

Dividends

The distribution of a portion of a company's earnings to its shareholders as determined by the company's board of directors.

Shareholder

An individual or entity that owns shares in a corporation, thereby holding a portion of the company's equity and potentially influencing its decisions.

Homeless Persons

Individuals who lack stable, safe, and permanent housing.