Latisha Works for a Promotional Consultant Who Develops Sweepstakes, Games

question 2

Multiple Choice

Latisha works for a promotional consultant who develops sweepstakes, games, coupons, and rebate plans for various marketers. Latisha is developing which of the following?

• A)advertising techniques.
• B)sales promotion techniques.
• C)publicity examples.
• D)personal selling techniques.
• E)direct marketing techniques.

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Definitions:

Improve Communications

Strategies or practices aimed at enhancing the efficacy and efficiency of conveying and receiving information.

Advertising Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.

Face Cream

Face cream is a topical product applied to the skin of the face to moisturize, protect, and improve its appearance.

Native Advertising

A type of advertising that matches the form and function of the platform upon which it appears, making it less intrusive and more engaging for consumers.