Which of the Following Target Market Characteristics Are Most Important

question 4

Multiple Choice

Which of the following target market characteristics are most important to consider before determining the promotion mix ingredients?

• A) The size, geographic distribution, and demographic characteristics
• B) The cultural diversity and population size
• C) The age, sex, religion, and race characteristics
• D) Existing product adoption categories
• E) Existing levels of price consciousness

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Definitions:

Administrative Forces

Refers to regulatory measures and government laws that affect how businesses operate within a given jurisdiction.

Marketing Mix

The combination of strategies involving product, price, distribution, and promotion that a company employs to effectively market its goods or services.

Communication

The act of transferring information, ideas, or feelings between individuals or groups using spoken words, written text, or other symbols.

Environmental Forces

External factors that impact an organization's ability to operate, including economic, political, legal, technological, and cultural elements.