Scenario 17.1 Use the Following to Answer the Questions

question 127

Multiple Choice

Scenario 17.1
Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population,Toyota used several different methods of communication.First,it did research in several large cities to find out who the opinion leaders were in that age group.By visiting the local nightlife,one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks,then a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted to the under-30 age group,and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 17.1.Suppose that Toyota has decided to contract with the producer of the next James Bond 007 movie to use one of its new vehicles in a chase scene.This would best be an example of

• A)sales promotion.
• B)word-of-mouth promotion.
• C)product placement.
• D)viral marketing.
• E)publicity.

Evaluate the determinants of consumption and the importance of disposable income in consumer behavior.

Understand the types and implications of different dividends declared by corporations.

Calculate the effect of cash dividends on a company's financial statements.

Differentiate between cumulative and noncumulative preferred stock in the context of dividends.

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Definitions:

English Customs

Traditions, behaviors, and practices that are characteristic of or unique to England, often reflecting its history and cultural heritage.

Code Noir

A set of laws first enacted in the French colonies in 1685, governing the treatment of slaves, with the aim of regulating the slave trade and the lives of black people in the French colonial empire.

Louisiana Slaves

Enslaved Africans and their descendants who lived and worked primarily in the state of Louisiana, experiencing a unique blend of French, Spanish, African, and American cultures.

French Immigrants

Individuals from France who move to another country, often seeking better opportunities or escaping political and social issues in their homeland.