Scenario 17.1 Use the Following to Answer the Questions

question 69

Multiple Choice

Scenario 17.1
Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population,Toyota used several different methods of communication.First,it did research in several large cities to find out who the opinion leaders were in that age group.By visiting the local nightlife,one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks,then a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted to the under-30 age group,and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 17.1.Which of the following is not an integrated communications tactic used by Toyota?

• A)word-of-mouth communication
• B)advertising
• C)publicity
• D)personal selling
• E)sales promotion

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Definitions:

Quantity

The amount or number of a material or immaterial good that can be measured or quantified.

Quality

A measure of how good or suitable something is in comparison to similar items or services.

Seigniorage

Seigniorage is the profit made by a government by issuing currency, especially the difference between the face value of coins and their production costs.

Medium Of Exchange

An intermediary instrument, such as money, used to facilitate buying and selling goods and services.