Scenario 17.2 Use the Following to Answer the Questions

question 191

Multiple Choice

Scenario 17.2
Use the following to answer the questions.
The manufacturers of Whizz,a new laundry detergent,are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines,coupons,public relations,sales promotion,and viral marketing.They are not sure when to use each of these methods however,and have asked for your advice.
-Refer to Scenario 17.2.The makers of Whizz have decided to go to several different colleges and have a contest for the dirtiest shirt.While at the colleges,they will set up several washing machines near the campus bookstore,demonstrating the power of Whizz to get these dirty shirts clean.Each contestant in the dirtiest shirt contest will receive a coupon for a free bottle of Whizz.The winner of the contest will receive a $50 gift card for the college bookstore.This method of promotion is an example of ____,and is used to stimulate ____ demand.

• A)viral advertising;primary
• B)sales promotion;selective
• C)sales promotion;primary
• D)product placement;selective
• E)product placement;primary

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Definitions:

Root Hairs

Small hair-like outgrowths from a plant root that increase the surface area for water and nutrient absorption.

Endodermis

The innermost layer of cells in the root cortex that regulates the transfer of water and nutrients from the soil into the vascular system of plants.

Vascular Bundles

Structures in plants that contain xylem and phloem tissues, responsible for conducting water, nutrients, and sugars throughout the plant.

Pollen Grains

Microscopic particles produced by the male parts of flowers, which are necessary for the fertilization of plants through pollination.