Scenario 18.1 Use the Following to Answer the Questions

question 37

Multiple Choice

Scenario 18.1
Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV,on its website,in major national magazines,and through Facebook.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 18.1.If the ads include both the Venza and the Ford Edge,they would be examples of

• A)institutional advertising.
• B)public relations.
• C)product advertising.
• D)comparative advertising.
• E)competitive advertising.

Know methods to narrow down search results to find relevant legal documents.

Understand how to verify the legal standing of a case using Authority Check or Shepard's.

Learn tips for effectively conducting online research, including medical and legal.

Be aware of the services and benefits provided by public government websites for legal research.

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Definitions:

Approach-Approach Conflict

A psychological conflict that occurs when a person has to choose between two desirable or attractive goals.

Performance Goals

Objectives set to gauge the effectiveness or success of an individual's performance in specific tasks.

Mastery Goals

Objectives focused on developing competence or mastering a skill rather than on external outcomes.

Predicting Happiness

The process of forecasting one's future emotional state of well-being and contentment.