The Main Problem with Using the Objective-And-Task Approach to Setting

question 163

Multiple Choice

The main problem with using the objective-and-task approach to setting an advertising budget is that

• A)sales create advertising rather than advertising creates sales.
• B)it often results in overspending or underspending of the firm's resources.
• C)it does not achieve full potential in terms of stimulating demand.
• D)the marketer may experience difficulty when trying to estimate accurately the level of effort needed to achieve goals.
• E)it is difficult to determine the objectives of the campaign.

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Definitions:

Performance

In legal terms, performance refers to the act of completing the duties or fulfilling the obligations specified in a contract.

Binding Contract

A legally enforceable agreement between two or more parties that is bound by law.

Agreement

A mutual understanding or arrangement between two or more parties outlining their rights and responsibilities.

Used Vehicle

A vehicle that has been previously owned and is available for purchase again.