Todd Is Developing a Print Advertisement for Afflac

question 124

Multiple Choice

Todd is developing a print advertisement for Afflac. He knows that the ______ is a critical component of the copy because _____.

• A)headline; it determines the final layout design.
• B)headline; It is often the only part of the advertisement that is read.
• C)artwork; it takes up the most space.
• D)tag line; it links the copy to the signature.
• E)slogan; it links the artwork to the signature.