A Firm Can Identify Changes in Public Opinion That Affect

question 159

Multiple Choice

A firm can identify changes in public opinion that affect it by conducting

• A) environmental monitoring.
• B) consumer polling.
• C) a consumer jury.
• D) a communications audit.
• E) press conferences.

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Definitions:

Endowment Effect

The tendency people have to place higher valuations on items they possess (are endowed with) than on identical items that they do not possess; perhaps caused by loss aversion.

Behavioral Economists

Economists who study how psychological, social, cognitive, and emotional factors affect the economic decisions of individuals and institutions.

Inconsistent Anchoring

A cognitive bias where individuals rely too heavily on an initial piece of information (anchor) to make subsequent judgments but inconsistently adjust away from that anchor.

Prospect Theory

A behavioral economic theory that describes the way people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.